The New Kid on the Block
We launched Hoist to the public in April 2026. The response told us everything: workshops across New Zealand had been waiting for something like this.
We're a small Kiwi team and we're just getting started. There's a lot of road ahead, and we couldn't be more excited to build it alongside the workshops who've already joined us.
Launched April 2026
Open to the public and growing fast
Upper Hutt, New Zealand
100% Kiwi owned & operated
Strong Early Traction
Workshops signing up week after week
Our Story
We started hearing the same thing from workshop owners wherever we went: their software was expensive, hard to use, and hadn't kept up with how modern businesses actually operate. The options available felt like they were designed for a different era.
So in 2023, we started building something better. Specifically for New Zealand automotive workshops.
We spent time in workshops. We listened. We tested. We scrapped things that didn't work and doubled down on the things that did. In April 2026, we opened the doors to the public.
The response confirmed what we suspected: workshops across New Zealand had been longing for a change. The traction we've seen in just the first weeks has shown us there's a real appetite for software that simply works. No bloat, no inflated price tag, no runaround.
We're the new kid on the block, and we're proud of it. We're not carrying the baggage of legacy systems or decade-old design decisions. We're building from a clean slate, with a clear focus: give Kiwi workshops the tools they deserve.
This is just the beginning. We're shipping improvements every week, listening to every customer, and building a product that keeps getting better. We want to build the best workshop software in New Zealand. We think we're well on our way.
Meet the Team
Two founders, one mission: make workshop software Kiwi businesses actually love using.
CEO
I'm driven by a simple goal: helping Kiwi businesses succeed. I enjoy building strong relationships and working alongside people who are passionate about what they do. I'm honoured to work directly with incredible Kiwi businesses to create a software that truly brings them value.
Our Values
These principles guide everything we do at Hoist.
Customer-First
Every decision starts with the question: "How does this help workshop owners succeed?"
Simplicity
Powerful features that are easy to use. We hide complexity so you can focus on your business.
Reliability
Your business depends on us. We take that responsibility seriously with 99.9% uptime.
Continuous Improvement
We ship improvements every week based on customer feedback and evolving needs.
Local Focus
Built in New Zealand, for New Zealand. We understand the Kiwi workshop environment.
Transparency
Honest pricing, public roadmap, and open communication. No surprises, ever.
Backed & supported by
Microsoft for Startups
Startup tools and founder support.
AWS Activate
Startup resources and tools.
Ministry of Awesome
Startup accelerator and founder community.
Google for Startups
Startup resources and mentorship.
Frequently Asked Questions
Common questions about Hoist and our team.
Where is Hoist based?
When did Hoist launch?
Is Hoist only for New Zealand workshops?
How is Hoist different from other workshop software?
Can I try Hoist before committing?
Get Started for $60/month
Join Hoist today at our early adopter rate of $60/month + GST - locked in for 6 months. Limited slots available at this price.
No lock-in • Cancel anytime • Your data is always yours