The New Kid on the Block
We launched Hoist to the public in April 2026. The response told us everything: workshops across New Zealand had been waiting for something like this.
We're a small Kiwi team and we're just getting started. There's a lot of road ahead, and we couldn't be more excited to build it alongside the workshops who've already joined us.
Backed & supported by
Meet the Team
A small Kiwi team on one mission: make workshop software businesses actually love using.
Chief Executive Officer
Driven by a simple goal: helping Kiwi businesses succeed. She enjoys building strong relationships and working alongside people who are passionate about what they do, and is honoured to work directly with incredible Kiwi businesses to create software that truly brings them value.
Chief Technology Officer
A passionate off-roader with a background in systems and software engineering across the medical and defence industries. Now channelling that expertise into building powerful, reliable workshop software.
Tom Devonshire
Software Engineer
A software engineering graduate passionate about creating software that solves real-world business problems. Through Hoist, he pursues that passion by building modern, reliable, and efficient software for workshops around New Zealand.
Our Story
We started hearing the same thing from workshop owners wherever we went: their software was expensive, hard to use, and hadn't kept up with how modern businesses actually operate. The options available felt like they were designed for a different era.
So in 2023, we started building something better. Specifically for New Zealand automotive workshops.
We spent time in workshops. We listened. We tested. We scrapped things that didn't work and doubled down on the things that did. In April 2026, we opened the doors to the public.
The response confirmed what we suspected: workshops across New Zealand had been longing for a change. The traction we've seen in just the first weeks has shown us there's a real appetite for software that simply works. No bloat, no inflated price tag, no runaround.
We're the new kid on the block, and we're proud of it. We're not carrying the baggage of legacy systems or decade-old design decisions. We're building from a clean slate, with a clear focus: give Kiwi workshops the tools they deserve.
This is just the beginning. We're shipping improvements every week, listening to every customer, and building a product that keeps getting better. We want to build the best workshop software in New Zealand. We think we're well on our way.
Our Values
The principles behind every decision, every release, and every conversation we have with a workshop.
Customer-First
Every decision starts with the question: "How does this help workshop owners succeed?"
Simplicity
Powerful features that are easy to use. We hide complexity so you can focus on your business.
Reliability
Your business depends on us. We take that responsibility seriously with 99.9% uptime.
Continuous Improvement
We ship improvements every week based on customer feedback and evolving needs.
Local Focus
Built in New Zealand, for New Zealand. We understand the Kiwi workshop environment.
Transparency
Honest pricing, public roadmap, and open communication. No surprises, ever.
Frequently Asked Questions
Common questions about Hoist and our team.
Where is Hoist based?
When did Hoist launch?
Is Hoist only for New Zealand workshops?
How is Hoist different from other workshop software?
Can I try Hoist before committing?
Get Started for $60/month
Join Hoist today at our early adopter rate of $60/month + GST - locked in for 6 months. Limited slots available at this price.
No lock-in • Cancel anytime • Free data import while early-adopter pricing lasts