Our Story: A Security Expert and a Software Guru on a Mission

Hoist wasn’t born in a boardroom. It was born from a shared passion for cars and a frustration with the outdated tech holding the auto repair industry back. Meet the driving force behind Hoist:

Jess Ross
(Growth & Strategy Lead)
Alex Snyman
(Development Lead)

Alex is the technical force behind Hoist. As an experienced software and systems engineer, he architects and builds the platform from the ground up—designing robust, scalable cloud infrastructure that keeps Hoist running fast and reliably. With years of experience watching mechanics struggle with clunky, outdated software, Alex is driven by a simple mission: create tools that actually work the way workshops do. He's passionate about turning real-world problems into elegant technical solutions.

Jess drives Hoist's growth and strategic direction. With a sharp focus on understanding what workshop owners actually need, she shapes everything from our go-to-market strategy to customer experience. Jess bridges the gap between ambitious vision and practical execution—ensuring Hoist doesn't just grow, but grows in the right direction. Her mission is simple: get Hoist into the hands of every workshop that's tired of wrestling with outdated software, and make sure they love using it.

The idea was simple: combine Jess's understanding of what workshop owners actually need with Alex's engineering talent to build something special. Something that's powerful under the hood but clean and intuitive on the surface.

We’re not a faceless corporation; we’re just two Kiwis who believe that the hardworking folks in the automotive industry deserve modern tools. Hoist is proudly 100% Kiwi-owned and operated, built from the ground up for the unique demands of New Zealand workshops.

Let’s be honest. Most workshop management software feels like it was designed by someone who’s never had grease under their fingernails. It’s clunky, complicated, and gets in the way more than it helps. You spend more time fighting with the computer than you do on the workshop floor, and that’s just not right.

We’re Hoist, and we’re here to change that. We’re a small, Kiwi-owned team building the workshop management tool we’ve always wanted but could never find. Our mission is simple: to give you a powerful, dead-simple platform to manage your jobs, customers, and billing, so you can get back to what you do best—fixing cars.

Tired of software that just doesn’t get it? So were we

Our Vision: Software That Works as Hard as You Do

Our goal isn't just to sell you another subscription. We want to be the most reliable tool in your workshop—the one you can count on day in and day out.

Simplicity Over Clutter: A clean, modern interface that just makes sense. No confusing menus, no unnecessary jargon. Just the features you need, right where you expect them to be.

  • Real-World Usability: Hoist is designed around actual workshop workflows. From booking a job to sending the final invoice, every step is logical and streamlined.

  • Speed and Reliability: In a busy workshop, you don’t have time for slow, crashing software. Alex is building Hoist on a rock-solid tech stack (Svelte, .NET, and Azure Kubernetes) to ensure it's always on, always fast, and ready when you are.

We believe in:

Checkout our features!

Join Us on the Journey & Help Shape the Future

Hoist is currently in active development, and this is where you come in. We’re looking for a handful of forward-thinking Kiwi workshop owners to join our pilot program.

As an early partner, you’ll get:

  • Free access to Hoist until our official launch.

  • A massive 50% lifetime discount if you choose to stick with us.

  • A direct line to us to give feedback and request features.

This is more than just a software trial; it’s a chance to be part of a community dedicated to building the best damn workshop management platform in New Zealand.

Ready to ditch the clunky software and see what a modern, Kiwi-built tool can do for your business?

Customer Feedback

See what our users say about Hoist automotive workshop software.

Hoist has transformed our workshop operations, making everything more efficient and streamlined.

Ethan L

Auckland

The software is user-friendly and has significantly improved our workflow and customer service.

Sharad A

Auckland

★★★★★
★★★★★