Built by Enthusiasts, for Workshop Owners
A small Kiwi team building modern workshop software because we saw an industry stuck in the past - and knew we could do better.
Upper Hutt, New Zealand
100% Kiwi owned & operated
Meet the Team
The people behind Hoist - passionate about cars and great software.
Co-Founder & CEO
I'm driven by a simple goal: helping Kiwi businesses succeed. I enjoy building strong relationships and working alongside people who are passionate about what they do. I'm honoured to work directly with incredible Kiwi businesses to create a software that truly brings them value.
Our Story
Hoist started in 2023 after we kept hearing the same frustrations from workshop owners: their software was expensive, overly complicated, and stuck in the past.
We knew there had to be a better way, modern software built specifically for how Kiwi workshops actually operate.
Our goal is simple: empower the automotive industry, help workshops maximise their potential, and support long-term success.
We don't just want to build good software, we want to build THE BEST.
The only way to do that is by working closely with the people who use it every day. That means listening to real mechanics doing real work, learning from their feedback, and proving that great software doesn't need to come with a massive price tag.
Our beta is now open, and we're excited to partner with workshops who want to help shape what Hoist becomes.
We're always open to feedback, especially the tough stuff. That's how we improve.
Our Values
These principles guide everything we do at Hoist.
Customer-First
Every decision starts with the question: "How does this help workshop owners succeed?"
Simplicity
Powerful features that are easy to use. We hide complexity so you can focus on your business.
Reliability
Your business depends on us. We take that responsibility seriously with 99.9% uptime.
Continuous Improvement
We ship improvements every week based on customer feedback and evolving needs.
Local Focus
Built in New Zealand, for New Zealand. We understand the Kiwi workshop environment.
Transparency
Honest pricing, public roadmap, and open communication. No surprises, ever.
Microsoft for Startups
Startup tools and founder support.
AWS Activate
Startup resources and tools.
Ministry of Awesome
Startup accelerator and founder community.
Google for Startups
Startup resources and mentorship.
Frequently Asked Questions
Common questions about Hoist and our team.
Where is Hoist based?
When was Hoist founded?
Is Hoist only for New Zealand workshops?
How is Hoist different from other workshop software?
Can I try Hoist before committing?
Become an Early Adopter
Lock in $60/month before our April 2026 public launch at $99/month. Limited early adopter slots available - reach out today to secure yours.